Someone is expecting an increase in sales…Following their recent price cut, Apple has predictably decided to increase their iPhone production output. Unnamed sources are reporting that Apple has decided to up their initial target from 1.54 million units to an as yet unidentified higher quote. This would make sense, as given the lower price point one could reasonably expect sales to go up accordingly. That said, it’s nice to know that Apple intends to meet the increased demand, as opposed to playing the somewhat aggravating “increased scarcity” game. Anyone up for an early holiday iPhone run?
Apple ramps up iPhone production
Updated Dec 19th, 2018 5:53PM EST
If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.
Josh Karp followed his love of technology since a kid through to the present day. As a Special Correspondent at BGR, and part of the first editorial team, Josh covers press conferences, trade shows and other events around the world. An expert in all things mobile, Josh has more than eighteen years of experience covering the wireless industry.
