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Apple pop-up store popping up in Austin for SXSW

Published Mar 10th, 2011 2:29PM EST

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It’s the company’s first, and we’re guessing it won’t be the last. Apple is constructing a pop-up store in Austin, Texas to coincide with the launch of the iPad 2 and the ever-popular SXSW festival, which is taking place over the next week and a half. It’s being reported that Apple has rented out a 5,000 square foot, empty retail location that it will stock with Apple employees and merchandise for conference goers traveling outside of their normal stomping grounds. No word yet on whether VeriFone’s CEO will create a video demonstrating flaws with Apple’s iPod touch EasyPay system, however.


Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.

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