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Apple's design boss says the best is yet to come

During an interview with The Telegraph published on Wednesday, Apple’s design boss Jonathan Ive said that his most impressive work at Apple has yet to come. While Apple’s late co-founder and former chief executive Steve Jobs still takes center stage when the company’s current product line is discussed, Jobs’s knack for surrounding himself with an amazing team was one of the key factors that led to Apple’s success. Among the top executives who had a hand in making Apple what it is today — the most valuable company in the world — is Jonathan Ive, senior vice president of Industrial Design at the Cupertino, California-based company. While Ive is one of the executives behind all of Apple’s biggest hits, including the iPhone, iPad and iPod touch, the British designer who will receive knighthood on Wednesday in London says his best work is still buried deep in Apple’s labs.

“It’s a really tough one,” Ive responded when asked by The Telegraph’s Shane Richmond which of his designs he will most likely be remembered for. “A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.”

Apple is rumored to be working on a number of products that could potentially reinvent its iconic designs. Among them are a smaller version of the iPad tablet, a thinner MacBook Pro, a high-definition television and a completely redesigned iPhone that will launch this fall.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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