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Apple reportedly prepping iPhone trade-in program to boost sales

Updated Jun 6th, 2013 5:06PM EDT
Apple iPhone Trade-in Program

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Apple is reportedly readying a new program that will allow iPhone owners to trade in their old handsets for a credit toward new Apple products, Bloomberg reports. Apple will look to boost sales of newer devices with the program, of course, and this will be the first time Apple has offered an in-store iPhone trade-in program — Apple already has a device recycling program in place on its website that allows users to trade in their old Apple gear, including the iPhone, for store credit. Apple will reportedly team with Brightstar to run the new program, which is the same company that manages handset trade-in programs for AT&T and others. AT&T currently offers customers a credit of up to $200 for old iPhone 4 and iPhone 4S handsets, though it is unclear if Apple will offer similar rates.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

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