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Apple reportedly prepping iPhone trade-in program to boost sales

Apple iPhone Trade-in Program

Apple is reportedly readying a new program that will allow iPhone owners to trade in their old handsets for a credit toward new Apple products, Bloomberg reports. Apple will look to boost sales of newer devices with the program, of course, and this will be the first time Apple has offered an in-store iPhone trade-in program — Apple already has a device recycling program in place on its website that allows users to trade in their old Apple gear, including the iPhone, for store credit. Apple will reportedly team with Brightstar to run the new program, which is the same company that manages handset trade-in programs for AT&T and others. AT&T currently offers customers a credit of up to $200 for old iPhone 4 and iPhone 4S handsets, though it is unclear if Apple will offer similar rates.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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