Click to Skip Ad
Closing in...

After iPhone 5S and iOS 7 debut, Apple customers may be nearly impossible to steal

Published Jul 17th, 2013 11:40AM EDT
Apple iPhone 5S iOS 7 Customer Loyalty

Apple users are already notoriously faithful to their consumer electronics brand of choice, but one industry watcher thinks Apple customers will soon be almost impossible to steal. In a recent piece, Forbes contributor Mark Rogowsky discussed how unbelievably loyal Apple customers are — for example, a recent survey found that 91% of current iPhone owners plan to purchase another iPhone — but he argued that Apple’s big upcoming moves in two key areas are going to push Apple customer loyalty to the next level.

According to Rogowsky, Apple’s TV efforts and likely push into gaming will introduce yet another area where Apple’s ecosystem will lock users in. Then the next piece of the puzzle, Rogowsky believes, is the iPhone 5S and iOS 7’s integration with cars.

“What iOS in the Car gets Apple is a further closing of the loop by which you and your data are tied together across Apple devices everywhere from your computer to your tablet to your phone to your TV set top box to your ‘smartwatch,’ ” Rogowsky wrote. “If it’s difficult to consider swapping out an iPhone for a Galaxy S4 today given how the iPhone integrates with some other Apple device you might have, imagine what it would be like if you had a half dozen. That’s why Cook wants to double down on Apple being the primary vendor of iPhones as opposed to third parties: So Apple can lock you in. The thing is, most loyalists don’t mind, so long as Apple keeps them comfortable on the couch. Or as they cruise down the highway.”

iOS 7 will launch alongside the iPhone 5S this fall.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.