Usage of Apple’s third-generation iPad in the United States has passed the original iPad model after just over two months of availability. According to a recent report from software analytics firm Localytics, Apple’s latest iPad captured a staggering 14% of the U.S. iPad market in just four days when Apple sold more than 3 million devices during the tablet’s debut. Now, a week and two months after the third iPad launched on March 16th of this year, the new model’s share of U.S. usage topped 20% during the week of May 16th, narrowly surpassing the original model for the first time. Apple’s first iPad tablet launched in the U.S. on April 3rd, 2010 — more than two years ago — and was available for purchase at a discounted price until the third-generation iPad launched in March of this year. According to Localytics, Apple’s iPad 2 currently accounts for 60% of all iPad usage in the U.S.
After just two months, new iPad share tops original
Updated Dec 19th, 2018 8:26PM EST
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
