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After just two months, new iPad share tops original

Usage of Apple’s third-generation iPad in the United States has passed the original iPad model after just over two months of availability. According to a recent report from software analytics firm Localytics, Apple’s latest iPad captured a staggering 14% of the U.S. iPad market in just four days when Apple sold more than 3 million devices during the tablet’s debut. Now, a week and two months after the third iPad launched on March 16th of this year, the new model’s share of U.S. usage topped 20% during the week of May 16th, narrowly surpassing the original model for the first time. Apple’s first iPad tablet launched in the U.S. on April 3rd, 2010 — more than two years ago — and was available for purchase at a discounted price until the third-generation iPad launched in March of this year. According to Localytics, Apple’s iPad 2 currently accounts for 60% of all iPad usage in the U.S.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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