Apple investigated over iPad 4G claims in the U.K.

Regulators in the United Kingdom confirmed in late March that they were looking into various complaints concerning Apple’s latest tablet. Now, according to the BBC, the Advertising Standards Authority has begun to widen its inquiry into Apple’s advertising practices regarding the new iPad. Earlier complaints were resolved after discussions with the Cupertino-based company, however the agency is now looking into further concerns raised by consumers. Regulators are reportedly not satisfied with Apple’s complied agreement to amend claims about the latest iPad’s 4G capabilities, because when 4G coverage becomes more widely available in the U.K., the iPad will still be incompatible. The ASA told BBC that when it approached the iPad maker, the company said it had removed references to 4G from its web page and had edited a video that contained references to 4G. Apple’s U.K. website still offers consumers the chance to buy a “Wi-Fi + 4G” iPad, however, and it only offers a small footnote explaining that “4G LTE” is supported only on certain networks in the United States and Canada.

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