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Apple at top, Microsoft at bottom according to new smartphone loyalty survey

Updated Dec 19th, 2018 6:55PM EST

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According to a recent survey conducted by market research firm GfK, smartphone owners are not very loyal to their current operating system of choice. In fact, the only manufacturer that shows a notable percentage of loyal users is Apple. The survey showed that overall, 44% of smartphone owners claim to be loyal to the OS they currently use. And of those who intend to remain loyal, only the iPhone saw a significant portion of its users claim loyalty — 59% said they would stay loyal to Apple’s iOS. The next closest operating system, BlackBerry OS, came in at 35%. 28% of Android users said they would remain loyal, along with 24% of Symbian users and 21% of Windows Phone users. Of course, like all surveys of this nature, GfK used a ridiculously small sample in its study. Those surveyed — 2,653 people across Brazil, Germany, Spain, Britain, the United States and China — represent such a small percentage of the total number of smartphone users in the world that it isn’t even worth calculating.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.