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Apple’s evolution from 1975 to 2002 illustrated in collection of 75 old Apple ads

Updated Dec 19th, 2018 8:39PM EST

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Apple (AAPL) has gone on quite a ride since being founded in the mid-1970s. From early success to the brink of bankruptcy and on to becoming the most valuable company in U.S. history, no company has ever hit both extremes as hard as Apple. There are countless ways to review the history of the Cupertino, California-based firm, but a new one arose recently courtesy of Retronaut. The site recently assembled a collection of 75 print advertisements created by Apple and its partner agencies between 1975 and 2002. The result is a fascinating timeline that illustrates the shift in Apple’s design aesthetic and strategy quite well. A few old ads follow below, and the full collection can be viewed on Retronaut’s website.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.