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Amazon ups Kindle Fire orders on strong demand

Amazon has reportedly increased Kindle Fire orders with its manufacturing partners following stronger than expected demand for its premier tablet. DigiTimes reports that more than 5 million units are now on order in 2011 as pre-orders for the $199 tablet remain strong; the online retailer took nearly 100,000 pre-orders on the first day of pre-sales availability alone. Amazon had already increased its orders last quarter according to the site’s anonymous industry sources, from 3.5 million to 4 million units. The Kindle Fire will launch on November 15th featuring a 7-inch display, a soft-touch case and deep integration with numerous Amazon services, granting users access to streaming music, streaming movies and of course, a huge library of eBooks.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.