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Amazon shops Kindle Fire home screen to advertisers

Updated Dec 19th, 2018 8:25PM EST

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Amazon is reportedly meeting with advertisers to pitch the idea of welcome screen ads on its popular Kindle Fire tablet. The retail giant is asking $600,000 for prime placement on the slate, according to a report from AdAge. Amazon currently offers its entire range of Kindle eReaders with advertisements that appear on the devices’ screen savers. Customers who opt to purchase a Kindle with ads enjoy discounts of between $30 and $50 off the purchase price of the devices; if Amazon carries the same model over to its Kindle Fire, the end-user cost of the tablet could drop by as much as 25% to $149. Following an explosive launch quarter that saw Amazon’s Kindle Fire take an estimated 14% of the global tablet market after less then two months of availability, the tablet’s market share reportedly tumbled as Apple’s $399 iPad 2 extinguished Kindle Fire demand. With rumors surrounding a $200-$250 “iPad mini” heating up, an ad-supported Kindle Fire with a reduced price tag may help keep Amazon’s 7-inch tablet in the running.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.