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Amazon shops Kindle Fire home screen to advertisers

Amazon is reportedly meeting with advertisers to pitch the idea of welcome screen ads on its popular Kindle Fire tablet. The retail giant is asking $600,000 for prime placement on the slate, according to a report from AdAge. Amazon currently offers its entire range of Kindle eReaders with advertisements that appear on the devices’ screen savers. Customers who opt to purchase a Kindle with ads enjoy discounts of between $30 and $50 off the purchase price of the devices; if Amazon carries the same model over to its Kindle Fire, the end-user cost of the tablet could drop by as much as 25% to $149. Following an explosive launch quarter that saw Amazon’s Kindle Fire take an estimated 14% of the global tablet market after less then two months of availability, the tablet’s market share reportedly tumbled as Apple’s $399 iPad 2 extinguished Kindle Fire demand. With rumors surrounding a $200-$250 “iPad mini” heating up, an ad-supported Kindle Fire with a reduced price tag may help keep Amazon’s 7-inch tablet in the running.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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