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Confirmed: Device that may be 2014’s best Android phone will have 2014’s worst name

All New HTC One Details

HTC is very, very good at making phones. Unfortunately, the company is not as good at selling phones and its struggles continued in February as sales declined more than 36% on-year to $238.5 million.

HTC is also quite bad at naming things. If you cringed at names like “BoomSound” and “Zoe” when they were announced last year, you’re not alone. And it looks like HTC plans to carry forward its tradition of awful names when its brand new flagship smartphone is unveiled later this month.

HTC on Monday tweeted a photograph of a sign that it put up at retailer Selfridges in the UK. The sign reads “Feel it 25.3.14” beneath the following branding: “The All New HTC One.”

Yes, that will be the name of the sequel to what may be the best all-around Android phone of all time.

Rumors emerged last month that HTC planned to call its 2014 flagship smartphone “The All New HTC One,” but most people likely held onto hope that the rumors were just a misunderstanding and HTC would launch the phone with a much better name. Sadly, it looks like that will not be the case.

At least it’s not called the “HTC One 2,” we suppose.

According to earlier rumors, The All New HTC One will feature a 5-inch 1080p HD display, a quad-core 2.3GHz Snapdragon processor, dual rear cameras for 3D photo and video capture, a dual-LED flash, Android 4.4 KitKat and Sense 6.0.

The new phone will be unveiled at a press conference on March 25th where BGR will be reporting live, and an early 12-minute hands-on video of The All New HTC One can be seen here.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.