AdMob: Smartphone traffic is up in a big way

No, you haven’t been imagining things: everyone and their grandma has indeed been using a smartphone to surf the web. From February 2009 to February 2010, AdMob tracked an impressive 193% increase in absolute traffic from smartphones. As it presently stands, or more accurately as it stood at the end of February, the iPhone OS reigned supreme at gobbling up data with 50% stake of AdMob’s smartphone traffic while Android and Symbian came in second and third with 24% and 18% respectively. RIM’s BlackBerry OS didn’t fare too well (surprise, surprise) at 4%, but that was still enough for it to escape the utter embarrassment felt by Windows Mobile which saw its 2% matched by the “Others”. Speaking of others, feature phones are using more data than ever with absolute traffic up 31% while MIDs like the iPod touch, Nintendo DSi and Sony PSP really took off with a gain of 403%, again, in absolute terms. Where these numbers will be a year from now is anyone’s guess, but with smartphones continuing to pick up steam and tablet devices being release at a fast and furious pace, its seems safe to say that next year’s numbers make these look minuscule.

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