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2010 online holiday sales up 15.4% to $36.4 billion

Zach Epstein
December 24th, 2010 at 9:50 AM

SpendingPulse, a MasterCard Advisors service that monitors national retail and services sales, has an early Christmas gift for all of us this year. According to tallies of MasterCard payments along with survey-based estimates for other forms of payment, MasterCard Services estimates that online spending this holiday season hit $36.4 billion in the U.S. The massive number represents a 15.4% increase compared to the holiday season in 2009. “Today eCommerce accounts for a much larger share of overall retail sales compared to a few years ago. And during this holiday season, it registered double digit growth for 6 out of 7 weeks,” said Michael McNamara, VP for MasterCard Advisors SpendingPulse, in a statement. Daily online spending in the U.S. topped $1 billion six times during the holiday shopping season this year, compared to three times in 2009. Hit the break for the full press release.

SpendingPulse 2010 Holiday Full-Season eCommerce Report: eCommerce Spending Up 15.4% Reaching $36.4 Billion

2010 Season Saw Six Days with More than $1 Billion in Sales

PURCHASE, N.Y.–(BUSINESS WIRE)–MasterCard Advisors: A macroeconomic indicator, SpendingPulse reports on national retail and services sales and is based on aggregate sales activity in the MasterCard payments network, coupled with survey-based estimates for all other payment forms, including cash and check. MasterCard SpendingPulse does not represent MasterCard financial performance. SpendingPulse is provided by MasterCard Advisors, the professional services arm of MasterCard Worldwide.

MasterCard Advisors’ SpendingPulse, a macroeconomic report tracking national retail and services sales, today provided summary results for eCommerce sales over the full 2010 holiday shopping season. During the period October 31 to December 24, U.S. consumers spent an estimated $36.4 billion, a 15.4% year-on-year increase over the 2009 holiday season.

“Today eCommerce accounts for a much larger share of overall retail sales compared to a few years ago. And during this holiday season, it registered double digit growth for 6 out of 7 weeks,” noted Michael McNamara, Vice President, for MasterCard Advisors SpendingPulse. “In terms of sub-categories, apparel was the clear leader, helping increase the channel’s overall lift. In terms of share, online apparel sales during the holiday season accounted for 18.8% of total sales in that category, compared to 16.9% in 2009. As for some of the other sub-sectors, online electronics, not surprisingly, also recorded significant gains, while Jewelry, although still in positive territory, lagged behind.

In terms of highlights, there were 6 days in the 2010 season that surpassed $1 billion in sales compared with 3 days in 2009. Top days included Tuesday November 30, which registered $1.16 billion in sales, and Wednesday December 1, registering $1.13 billion. The Monday after Thanksgiving generated $999.3 million in sales, a 25.3% increase compared to the Monday after Thanksgiving in 2009.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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