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Time Warner’s new Netflix rival isn’t a Netflix rival at all

Published Apr 26th, 2016 5:53PM EDT
BGR

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There’s a whole lot of money to be made in streaming content to computers and mobile devices, and big media companies have no intention of letting Netflix and Amazon dominate the market without a fight. Companies from HBO and Showtime to Hulu and Verizon have all launched subscription streaming services in an effort to chase cord cutters and “cord nevers” who don’t pay for cable or satellite television service, and the streaming market is expected to continue to grow in the coming years.

Now, Time Warner has tossed its hat into the ring in announcing a new streaming service of its own. While the media giant’s plan certainly seems interesting, its new service isn’t likely to keep any Netflix executives up at night.

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Time Warner on Tuesday announced an upcoming new movie streaming service called FilmStruck, which will debut later this year. In partnership with the Criterion Collection, Time Warner-owned Turner Classic Movies will offer on demand streaming access to indie films as well as Criterion’s library of movies.

In other words, it’s a niche play that isn’t a rival to mainstays like Netflix, Amazon and Hulu at all.

“It’s tailor-made for the diehard movie enthusiast who craves a deep, intimate experience with independent, foreign, and art house films,” Turner CEO John Martin said of FilmStruck in a statement. “And it takes advantage of TCM’s powerful curation capabilities, as well as its proven track record in building a long-term relationship with passionate film fans.”

The new service will be the exclusive home to Criterion Collection content when it launches sometime this fall. Pricing hasn’t yet been announced.

Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.