Nokia is determined to show that no company can out-cheap it. Bloomberg reports that Nokia is “counting on a bare-bones handset that sells for just $20 to give it an edge” over rivals in emerging markets. The new Nokia 105 includes such dulling-edge features as “preloaded games, a color screen, a radio, a speaking clock and a flashlight” and has already gone on sale in India and Indonesia. Nokia plans to launch it in Europe in the near future, as well. Bloomberg notes that Nokia’s low-end handset business has come under intense pressure in many markets lately not only from Samsung but from Chinese manufacturers Huawei and ZTE that have both risen over the past year to become major players in emerging markets.
Nokia determined to win race to the bottom with dirt-cheap $20 handset
Published Apr 29th, 2013 10:35PM EDT
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
