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How far does Apple’s influence reach? BMW exec says Apple refashioned cars

Updated Dec 19th, 2018 8:34PM EST
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Apple’s (AAPL) influence over Samsung (005930) smartphones was fairly obvious to a jury in San Jose, but it looks like Apple’s reach extends far beyond smartphones, tablets and retail stores. According to a BMW executive, Apple also had a hand in shaping the automotive industry. BMW Designworks lead designer Sandy McGill says silver has been the top color for cars in the United States for the past decade. In 2012, however, silver was finally replaced by white as the most popular color for cars, and the BMW executive attributes the shift to Apple and its late co-founder Steve Jobs. “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom,” McGill told Motoramic in an interview. “Apple made white valuable.”

[Via Fortune]

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.