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Samsung’s new North American sales strategy: Rip off Apple Stores [video]

Updated Dec 19th, 2018 8:29PM EST

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Other designs are possible

. Whether or not Samsung builds devices that are “copies” of Apple’s iPhone and iPad models is open to debate, but there’s really no question that Samsung dipped into Apple’s design file when it laid out plans for its first North American retail store. Samsung’s very first retail establishment to hit this continent doesn’t look a little bit like an Apple Store — it’s an unabashed ripoff. From the minimalist design, to the floor plan, to the layout of devices, to the walls full of accessories, to the store reps roaming around in bright blue shirts… it’s uncanny. There’s no question Apple’s unique retail strategy works though, so if there’s one company Samsung should be looking to emulate, we suppose it’s Apple. In light of the current state of the companies’ relationship however, it’s definitely a ballsy move. A video tour of Samsung’s Canadian Apple Store from YouTube user “gillianvancouver” follows below.

[Via BriefMobile]

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.