For anyone that thought Jim Balsillie had a point when he contended that Apple was effectively pimping AT&T, take note here. According to a report filed by the American Technology Research firm, roughly 25%, or a full quarter of all new iPhone users were willing to jump ship, paying countless ETFs along the way from their previous carriers, for the privilege of owning a Jesus Phone. If we take the cautious estimate of 500,000 units sold over the release weekend, that gives AT&T a cool 125,000 new subscribers, all gained within a 3 day window. Actual number are likely much higher. This is no mean feat in an industry that is struggling for customer retention and experiencing record high churn levels. AT&T getting pimped? Never that.
25% of iPhone users are switchers
Updated Dec 19th, 2018 5:51PM EST
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Josh Karp followed his love of technology since a kid through to the present day. As a Special Correspondent at BGR, and part of the first editorial team, Josh covers press conferences, trade shows and other events around the world. An expert in all things mobile, Josh has more than eighteen years of experience covering the wireless industry.
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