A new report from South Korea says that Samsung has managed to win some of Apple’s screen orders for the Apple Watch. More interestingly, Apple is said to consider using the same kind of screens on future iPhones, maybe as soon as with the iPhone 7.
The Apple Watch has an OLED display that has been highly praised by Apple execs, namely Jonathan Ive in interviews with the media. OLED displays have also been widely used by Android smartphone makers, most notably Samsung. In fact, comparisons between Samsung’s OLED displays and Apple’s LCD displays have been a staple of gadget reviews for years.
More recently, Apple has been rumored to consider moving its iPhone line to OLED displays, maybe as soon as 2017 – which would be an iPhone 7s year.
But according to ETNews, Samsung is giving Apple OLED display samples that may be used in the next-gen iPhone. Apple wants OLED displays to “increase the specifications in the phone that are currently being held back due to various production bottlenecks,” Digitimes notes.
Apple is expected to make a decision in November regarding the use of OLED screens, which might impact Samsung’s moves for the near future regarding curved OLED panel production.
Apple’s business is important to Samsung, but Samsung will still have a tough time competing with other display providers for Apple products. LG is also supplying OLED displays for the Apple Watch, and JDI is reportedly strengthening its relationship with Apple for higher-end displays. The company is expected to continue providing screens for the 2016 iPhone (the iPhone 7), as plans for the new device have already been laid out, Digitimes says.