In my hands-on preview of the Moto X Pure Edition, I called it the pure Android flagship phone that Android fans have been waiting for. Well, Android fans, the wait is almost over because Motorola finally announced availability details on Wednesday. And best of all, presales begin immediately, so customers looking to preorder the Moto X Pure Edition to ensure they can get their hands on one as soon as possible can now do so.

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The Moto X Pure Edition is a bare-bones version of Motorola’s brand new Moto X Style, an updated and enlarged Moto X that features fantastic customization opportunities and a shockingly low price tag.

In the United States, the Style will be sold directly to consumers with a “pure” version of Google’s Android operating system installed. On the plus side, pure Android and no carrier involvement means Android updates will come shortly after Google releases them. On the downside for Motorola, the lack of carrier assistance in marketing the phones means sales will suffer compared to rival flagship phones.

Where specs are concerned, here’s what Moto X Pure Edition buyers have to look forward to:

  • 5.7-inch quad HD display
  • 1.8GHz hexa-core Qualcomm Snapdragon 808 processor
  • 3GB of RAM
  • 21-megapixel rear camera
  • 5-megapixel front-facing camera
  • Universal LTE bands
  • 3,000 mAh battery
  • microSD support up to 128GB
  • Android 5.1.1

Beyond that, Motorola’s new Moto X Pure Edition can be fully customized on the Moto Maker website, with various plastics, woods, soft-touch rubbers and leathers ready and waiting to be carefully configured.

The Moto X Pure Edition starts at $399 and can be preordered on the Moto Maker website beginning immediately. According to Motorola, orders will begin shipping in mid-September.

READ MORE: Moto X Pure Edition hands-on preview

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