This is even better than the former Apple employee named Sam Sung. Nintendo this week announced that it’s hired a new vice president of sales named Doug Bowser whose last name just happens to be the same name of the iconic villain from Super Mario Bros. Nintendo is fully aware of how funny this is, which is why its press release emphasized that Bowser “brings decades of experience, not fire breath, to his new role.”

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“Nintendo of America has hired a new Vice President to lead the United States sales organization with a name that’s well-known in the Mushroom Kingdom,” Nintendo writes. “Effective today, Doug Bowser (no relation to the King Koopa and Mario’s longtime nemesis) will oversee a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing.”

Now if only Nintendo could hire new people named Ganon, Wily and Giovanni, it would have a full roster of villainous employees.