The Apple Watch seems to be selling well so far, according to most estimates. Cowen and Company on Monday estimated Apple’s opening weekend Apple Watch sales may amount to 1 million units, AppleInsider reports, which puts it in line with a recent study from Slice Intelligence that also estimated opening-weekend sales of 1 million devices. However, Cowen went a step further and discovered Apple’s secret to making interested customers into buyers.

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Cowen and Company talked to dozens of salespeople from all of Apple’s retail stores in the San Francisco Bay Area over the weekend and discovered that 85% to 90% of all the customers who tried on an Apple Watch in stores starting with Friday were turned into buyers.

Analyst Timothy Arcuri estimates Apple will sell some three million Apple Watch units in the June quarter, and up to seven million in the following period. In the first 12 months, Apple could sell 31 million units, according to Arcuri, which would make it Apple’s best product when it comes to first-year performance.

The initial average selling price for the Apple Watch is seen being around $449 and is expected to drop to $422 in the following quarter. The entry-level price for the watch is $349/$399 for the Apple Watch Sport model.

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