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Apple’s latest smash hit: 1M Apple Watch units may have been preordered in the U.S.

Updated 4 years ago
Published Apr 13th, 2015 6:50AM EDT
Apple Watch Preorder Sales in U.S.
Image: Apple Inc.

Apple on Friday started taking preorders for the Apple Watch, its most important new product since the launch of the original iPad, quickly selling out the available launch units in all the markets the device is currently available in. The company is yet to come out with actual sales numbers for the smartwatch, but estimates already suggest the Watch is a new smashing success for Apple, which may have sold as many as 1 million units in the U.S. alone.

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According to data from Slice Intelligence, based on data gathered from 9,080 shoppers, some 957,000 U.S. customers purchased a Watch model on Friday. The average consumer bought an average of 1.3 watches, spending $503.83 per watch. Comparatively, recent research from Canalys revealed that some 720,000 Android Wear smartwatches have been sold in 2014.

The most popular purchase was the Apple Watch Sport, with 62% of consumers getting it on preorder day, for an average price of $382.83. Comparatively, the average price paid for the Apple Watch is $707.04.

BMO Capital Markets came out with similar numbers in a survey performed before preorders kicked off on Friday, saying that 60% of buyers who wanted to buy one were interested in the cheapest Apple Watch Sport model. Meanwhile, 12% were set on the Apple Watch model, with 4% of the respondents choosing the gold model. A large number of customers, 24%, were undecided.

When it comes to sizes, most buyers chose the more expensive 42mm model, according to Slice, or 71% of buyers. The Space Gray aluminum case was the most popular among buyers with 40%, followed by stainless steel with 34% and silver aluminum with 23%. The Black Sport Band was the most popular among both Apple Watch and Apple Watch Sport buyers at 49%, followed by the White Sport Band (16%) and the Milanese Loop (10%).

More details about Slice’s study are available at the source link, with a couple of graphs following below.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.