If you thought you knew why Apple’s gold Apple Watch Edition costs $10,000, think again, because we’re about to open your eyes. During its Spring Forward event earlier this month, Apple might have led you to believe that the gold Apple Watch model’s price is so high because of the value of the precious metal in its case. But that’s just not the reality of the situation, and Apple is finally ready to explain exactly why its gold Apple Watch Edition is so unbelievably expensive.

DON’T MISS: This sleek metal bumper is easily my favorite iPhone 6 case right now

The NSFW (language) parody video is embedded below, via The Loop.