Of all the announcements at the Microsoft Build Developer Conference, Cortana certainly stands out as one of the most intriguing. With the addition of a worthwhile personal assistant, Windows Phone will finally begin to reach parity with iOS and Android, at least from a feature perspective. At first glance, it’s difficult not to compare Cortana to its iOS predecessor, so Microsoft has decided to approach the issue head on with a series of short videos comparing the two assistants. Microsoft argues that Cortana is a more personal companion, one which will learn about you and treat you as an individual, whereas Siri was built for everyone. Check out the videos below.



Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.