Last May, we published an opinion piece that suggested Google Glass as we know it right now is no iPad, and it will almost certainly not become a mass-market success. What it might do, however, is launch a bold new category and eventually lead to better, less conspicuous designs that actually have a chance of proliferating.

Meet Laforge and its connected eyewear dubbed “Icis.”

As noted by ZDNet, Laforge is a new company looking to raise money for its Icis eyewear, a Google Glass competitor that will be as fashionable as it is functional. Or rather, it might be as fashionable as it is functional; Laforge is crowdfunding the project and is looking to raise $80,000. As of the time of this writing, the company’s Indigogo campaign had raised just over $10,500.

The video below shows Laforge’s vision for Icis, which would be integrated into a variety of fashionable specs and would provide transparent displays in the lenses for a more engrossing (and distracting, perhaps — user experience.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.