If there is one leading technology company that has learned not all press is good press this year, it’s probably Microsoft. Following the public relations nightmare that was the Xbox One debut, Microsoft last week published a series of promotional anti-Apple videos that it had to pull less than a day later when scores of viewers found them offensive. The videos were filmed from the perspective of a fly on the wall as executives pitched Apple’s top brass on the iPhone 5s and iPhone 5c, but viewers seemed to think they were in poor taste. According to a subsequent statement from Microsoft, it appears as though the company agrees. “[The campaign] was intended to be a lighthearted poke at our friends from Cupertino. But it was off the mark, and we’ve decided to pull it down,” a Microsoft spokesperson told CNET. One video from the series can be watched here.
Microsoft admits last week’s anti-iPhone ads were awful
Published Sep 16th, 2013 9:45AM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
