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Microsoft’s market share said to ‘gradually deteriorate’ without changes

Published Apr 11th, 2013 4:40PM EDT
Microsoft Market Share

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IDC’s report on plummeting PC shipments has hit Microsoft (MSFT) hard and now Goldman Sachs analyst Heather Bellini has downgraded the company from Hold to Sell while predicting that its market share will “gradually deteriorate” unless it makes bold changes to turn itself around. Per Bloomberg, Bellini writes that Microsoft “faces critical secular challenges given the deteriorating PC demand backdrop” and that its market share will “gradually deteriorate unless Microsoft successfully repositions itself as a more meaningful participant in the new era of consumer compute” that includes tablets and smartphones. Bellini’s note is very similar to a note released Wednesday by BGC analyst Colin Gillis, who said that Microsoft’s “minimal participation” in the mobile market represented “an increasingly urgent problem that may prove difficult to reverse.”

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.