At first glance, creating an advertisement that shows off how good your rival’s tablet display looks doesn’t seem like a smart move. But Amazon’s (AMZN) latest ad for its Kindle Fire HD tablet is actually pretty clever: it first sets its own tablet’s HD display up side-by-side with the Retina-equipped iPad and shows that the two are comparable, though in reality the iPad has a slightly stronger display with a resolution of 264 pixels per inch compared to 254 pixels per inch for the Kindle Fire HD. But then at the end of the ad, Amazon notes that the 8.9-inch Kindle Fire HD costs a full $200 less than the Retina-equipped iPad, thus supposedly making it a vastly better deal. A full video of Amazon’s new ad is posted below.
Amazon says the Kindle Fire HD offers a display that equals the iPad’s for $200 less [video]
Published Feb 5th, 2013 11:46PM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
