Research In Motion’s (RIMM) first BlackBerry 10 smartphone, formerly known as the L-Series and “London” will apparently be called the “BlackBerry Z10” according to marketing materials obtained by UnwiredView. RIM’s QWERTY BlackBerry 10 device that’s slated for a release sometime between March and June will reportedly go by the name “BlackBerry X10.” As we inch closer to BlackBerry 10’s launch on January 30th in New York City, all eyes are on RIM to deliver a new smartphone and OS that finally catches up to iOS and Android. Most recently, RIM’s Dev Alpha B smartphone running BB10 was spotted crushing the iPhone 5 on iOS 6 and HTC (2498Windows Phone 8X running Windows Phone 8 in a Web browser speed and rendering comparison test. All RIM needs to do now is deliver compelling hardware and apps to sway users who have long since abandoned BlackBerrys for iPhones and DROIDS.

Raymond Wong is a technology reporter with a passion for cutting-edge gadgets and clean design. He first realized his love for technology when he burned through so many AA batteries on the original Game Boy that scraping battery acid off it became the norm.