Apple released its third-generation iPad just over three weeks ago, and the company managed to sell more than 3 million units in less than four days of availability. The sleek slate has since launched in a number of additional markets and according to ad network Chitika’s real-time iPad tracker, it took Apple’s new iPad just three weeks to account for 10% of all iPad traffic across its network. The new iPad’s share of iPad traffic peaked at 16.2% on the morning of April 8th, and the full-day average for the new iPad’s traffic share reached 10% for the first time that day. “The 10% threshold is much more than an indicator of adoption; symbolic meaning cannot be dismissed,” Chitika’s Gabe Donnini wrote in a post on the company’s blog. “Simply put, The new iPad stands as a prime example of what any company could hope for. IDC reports that Apple holds the place of the most dominant tablet manufacturer in the world, and with consumers on the verge of viewing the idea of a tablet as synonymous with an iPad, the odds are looking pretty good. This optimism is also mirrored in Apple’s stock price, which has risen over 100% in the last twelve months.”

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.