Speaking during the D9 conference in California on Thursday, Adobe’s CEO, Shantanu Narayen said that his company’s feud with Apple, which was a result of Cupertino’s decision to omit support for Flash in its products, has come to an end. “Yes, the argument is over from our point of view,” Narayen said. “We are so excited about opportunities we have. We’re focused on that.” He added that Adobe welcomes, and is contributing to, the new HTML5 standard. Apple’s argument, which has been backed by many developers, is that HTML5 is more efficient than Flash — particularly when it comes to battery consumption — for presenting and viewing streaming video and other multimedia content. “At the end of the day, where Adobe makes its money is through our application tools, as well as our solutions, (and) being able to make that content and measure that content and manage that content,” Narayen told The Wall Street Journal.