There you have it Apple fans, Apple’s final Macworld keynote has come and gone. As expected, Steve Jobs was nowhere to be found – indeed due to health reasons as many had dismissed as false until Jobs’ recent letter was issued on Monday. Phill Schiller had some pretty big shoes to fill but he did a great job and even threw in a joke or two. As for the announcements, the only surprise was iLife ’09 and we think it was a pretty good surprise in fact. Apple looks to have made some great updates to its suite and we can’t wait to upgrade and start playing with all the new features. As far as the three other big announcements – iWork ’09, the new 17″ MacBook Pro and DRM-free iTunes – leaks did an ok job of covering each one to some extent. In terms of the massive list of rumors that weren’t made a reality today, this year’s Macworld had more rumors surrounding it than ever before so most were obviously destined to be squashed. We would have liked to have seen a refreshed iMac and Mac Mini, case manufacturers would have liked to have seen an iPhone nano and Apple’s board would have liked to have seen a more sustained and significant spike in Apple shares today. Hey, you can’t win ’em all…

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.