It sounds like a joke from a bad Onion cartoon, but we assure this is no fib. Beijing Guge Science and Technology Ltd, a company of somewhat unclear intentions, has brought suit against Google. The Chinese company contends that Google’s Chinese transliteration, Guge, is identical to a facet of their own legal name. Beijing Guge Science and Technology Ltd is demanding that Google change its legal name. A spokesman for the Chinese company, Tian Yushan, went on the record as saying, “We just want Google to change their commercial name.” Piece of cake, right? Never mind that Google’s Chinese services are censored beyond recognition, this seems just a bit, umm, ridiculous, no?