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Apple Car

Apple Car

The Apple car is now nothing more than a pipe dream as 17 engineers depart

August 30th, 2017

Despite all of the optimism and excitement that surrounded Apple’s rumored foray into the automotive business, I was never convinced that Apple would ever release its own branded car. Even though Apple successfully managed to enter and eventually dominate completely new product categories — first with the iPod and later with the iPhone — making …

This is the closest we’re going to get to an ‘Apple car’

August 28th, 2017

When Apple first began work on Project Titan — the code name for the company’s electric car initiative — its goals were incredibly ambitious. According to reports, Apple spent a lot of time trying to completely rethink the driving experience, even going so far as to contemplate designing a brand new car from scratch and …

Apple Car new report:

Apple gives up on self-driving car, builds bus instead

August 23rd, 2017

A report in the New York Times claims that Apple is abandoning any hope of building an Apple Car, and has turned instead to working on the technology that powers autonomous vehicles and cars. A big part of that research is going to go towards making a self-driving shuttle vehicle that can move Apple employees between different …

Apple Car

Apple is still researching advanced battery designs for EVs

July 20th, 2017

Amid speculation that Apple was intent on designing and manufacturing its own branded car, word surfaced last September that Apple was completely “rethinking” its strategy in the automotive space. What followed after that were a number of layoffs and a shift of focus, with reports indicating that Apple was abandoning its designs on manufacturing a …

First-ever photos of Apple’s self-driving test car surface online

April 27th, 2017

After many months shrouded in secrecy, concrete information regarding Apple’s plans in the automotive space are finally starting to leak out. While Apple’s initial plans may have centered on developing and manufacturing an Apple-branded car from scratch, Apple in recent months is said to have narrowed the scope of Project Titan to focus more on autonomous …

Apple Car

Apple is getting serious about self-driving cars

April 22nd, 2017

Though Apple’s plans to develop and manufacture a branded car may currently be on hold, the company’s plans to research and develop self-driving car technologies appears to be moving forward. Just about a week after Apple obtained a permit to test autonomous vehicles in the state of California, Business Insider filed a public-records request and managed …

Apple Car driverless permit

Apple just got a permit to test driverless cars in California

April 14th, 2017

That Apple is doing something with autonomous vehicles is one of the worst-kept secrets in Silicon Valley. Rumors have circulated for years that Apple is planning some kind of car, and now we know for sure that a research group is testing something. The California DMV awarded Apple a permit to test autonomous vehicles in …

Apple Electric Car Team

Bloomberg: Apple has halted development of its electric car

October 17th, 2016

There are precious few industries with companies that pull in more revenue than Apple. There are also not many mass market products undergoing the kind of technological innovation we’re seeing right now in the smartphone market; Apple’s flagship product, the iPhone, is about to get a major facelift in 2017 and even more exciting new …

Apple Car Rumors

Forget racing, this is what’s really driving Apple’s interest in McLaren

September 25th, 2016

With Apple still reportedly interested in entering the automotive space, a wild new rumor emerged earlier this week claiming that Apple was interested in acquiring McLaren Technology Group. The McLaren Technology Group, for those unfamiliar, widely known and respected for releasing insanely fast supercars and also for its Formula One racing team While initial reports …