Despite all of the optimism and excitement that surrounded Apple’s rumored foray into the automotive business, I was never convinced that Apple would ever release its own branded car. Even though Apple successfully managed to enter and eventually dominate completely new product categories — first with the iPod and later with the iPhone — making …
When Apple first began work on Project Titan — the code name for the company’s electric car initiative — its goals were incredibly ambitious. According to reports, Apple spent a lot of time trying to completely rethink the driving experience, even going so far as to contemplate designing a brand new car from scratch and …
A report in the New York Times claims that Apple is abandoning any hope of building an Apple Car, and has turned instead to working on the technology that powers autonomous vehicles and cars. A big part of that research is going to go towards making a self-driving shuttle vehicle that can move Apple employees between different …
Amid speculation that Apple was intent on designing and manufacturing its own branded car, word surfaced last September that Apple was completely “rethinking” its strategy in the automotive space. What followed after that were a number of layoffs and a shift of focus, with reports indicating that Apple was abandoning its designs on manufacturing a …
In something of an unusual move, Apple CEO Tim Cook sat down with Bloomberg today and revealed that Apple is actively developing self-driving car technologies. In response to a question about Apple’s car ambitions, Cook stopped playing coy and flatly stated: “We’re focusing on autonomous systems. It’s a core technology that we view as very …
After many months shrouded in secrecy, concrete information regarding Apple’s plans in the automotive space are finally starting to leak out. While Apple’s initial plans may have centered on developing and manufacturing an Apple-branded car from scratch, Apple in recent months is said to have narrowed the scope of Project Titan to focus more on autonomous …
Though Apple’s plans to develop and manufacture a branded car may currently be on hold, the company’s plans to research and develop self-driving car technologies appears to be moving forward. Just about a week after Apple obtained a permit to test autonomous vehicles in the state of California, Business Insider filed a public-records request and managed …
That Apple is doing something with autonomous vehicles is one of the worst-kept secrets in Silicon Valley. Rumors have circulated for years that Apple is planning some kind of car, and now we know for sure that a research group is testing something. The California DMV awarded Apple a permit to test autonomous vehicles in …
There are precious few industries with companies that pull in more revenue than Apple. There are also not many mass market products undergoing the kind of technological innovation we’re seeing right now in the smartphone market; Apple’s flagship product, the iPhone, is about to get a major facelift in 2017 and even more exciting new …
With Apple still reportedly interested in entering the automotive space, a wild new rumor emerged earlier this week claiming that Apple was interested in acquiring McLaren Technology Group. The McLaren Technology Group, for those unfamiliar, widely known and respected for releasing insanely fast supercars and also for its Formula One racing team While initial reports …
