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Apple Car

Apple Car

Apple reportedly interested in acquiring a self-driving car startup

June 6th, 2019

Apple is currently in the process of acquiring a self-driving car startup called, according to a new report from The Information. The report claims that the acquisition is an “acquir-hire,” which is to say that Apple is more so interested in the company’s employees than the company’s existing technology. The report further adds that …

Apple Car

Apple is still interested in self-driving cars as it explores ‘revolutionary’ LIDAR sensor design

April 17th, 2019

Apple’s automotive initiative, unofficially dubbed Project Titan, appears to still be alive and kicking. According to a report from Reuters, Apple is currently looking into advanced lidar sensor technology that “would be smaller, cheaper and more easily mass produced than current technology.” What’s more, the report relays that Apple, in addition to exploring third-party solutions, …

Apple Car

Apple’s self-driving car might be a lot different than we think

February 21st, 2019

A somewhat curious report out of Germany claims that Apple hasn’t abandoned work on developing its own branded car. Even more bizarre, though, is a tidbit that Apple’s long-rumored electric car may not be a car at all, but rather an electric van. Originally posted in the German-language Manager Magazin, the report claims that Apple …

Apple Car

Apple’s secretive Project Titan just received another serious setback

January 24th, 2019

Apple’s automotive ambitions took a significant hit recently, with CNBC reporting that Apple recently cut 200 employees from Project Titan, the company’s somewhat secretive automotive research initiative. Notably, these weren’t all layoffs as a good number of employees have reportedly been shifted over to different project groups within the company. The news comes at an …

Apple Car Release

Top Apple insider sheds light on mythical Apple Car and future iPhone models

October 17th, 2018

A new investor note from reputed analyst Ming-Chi Kuo (via MacRumors) sheds a lot of light on some of Apple’s upcoming product plans. First and foremost, and not at all surprising, Kuo relays that Apple will rely on Taiwan Semiconductor Manufacturing Company (TSMC) exclusively for its forthcoming A13 and A14 processors on upcoming iPhone models. …

Apple Car

Wild rumor claims Apple may release a car as early as 2023

August 15th, 2018

While Apple naturally prefers to keep its R&D efforts under wraps, the company in 2015 couldn’t hide the fact that it was amassing a large and talented team of engineers with a wide array of expertise across all aspects of the automotive development process. Predictably, the emerging narrative — bolstered by a number of seemingly …

Apple Car

Apple files patent for futuristic augmented reality windshield

August 7th, 2018

Historically, Apple has spent much less on R&D efforts than companies like Microsoft and Google. More recently, though, Apple has accelerated its R&D efforts in a significant fashion. As a point of reference, Apple in 2013 spent $4.5 billion on R&D initiatives. Just three years later, that figure jumped to $10 billion. Most recently, Apple’s …

Apple Car

Apple’s growing self-driving car initiative now includes 30 test vehicles

January 25th, 2018

A little more than a year ago, Apple decided to completely shift the focus of its car research initiative. After reaching the conclusion that developing and manufacturing an Apple branded car from scratch was either too challenging or expensive — or perhaps both — the company decided to streamline its research and focus exclusively on …

Apple Car

Apple wants to test self-driving car tech on Chrysler’s former proving grounds

November 28th, 2017

Apple’s plans to develop and manufacture its own branded car may have fallen by the wayside, but the company still remains interested in developing self-driving technologies. So while dozens of engineers have left Project Titan in recent months, Tim Cook this past summer essentially confirmed Apple’s ongoing interest in the automotive space while also noting …