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Yahoo lowers the bar, in a good way this time

Updated Dec 19th, 2018 6:10PM EST

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Yahoo might not have named its new CEO yet but that hasn’t stopped higher-ups from announcing a huge executive decision today that will hopefully help set a new standard for other big internet companies. In a press release this morning, Yahoo announced a major change to its data-retention policy that is a huge leap for internet privacy. Yahoo’s new policy states that it will hold logged data tied to user accounts for 90-days before making said data anonymous. In other words, Yahoo – like Google, Microsoft and many others – keeps a behavioral record of user actions in its system and uses that data in a variety of ways. Now, after a period of 90 days, Yahoo will retain the data but will alter cookies, remove portions of IP addresses and erase a variety of other sensitive information. By contrast, Google takes these measures after a period of nine months, down from 18 months as of this past September, and Microsoft still holds onto the data for 18 months. Microsoft, currently the least user-friendly of the bunch, has been outspoken about its desire for an industry standard that all companies would adhere to and has been making moves recently to help push the concept forward. In the meantime, Microsoft is all talk while Yahoo is all do. The transition to the new time frame of 90 days will begin in January and should be implemented across all Yahoo services some time in 2010.

[Via LA Times]


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.