Just because Microsoft (MSFT) hasn’t figured out a way to sell the Surface yet doesn’t mean that Windows-based tablets are doomed. Per AppleInsider, Forrester Research’s annual Mobile Workforce Adoption Trends survey of nearly 10,000 information workers shows that there’s even more demand for Windows-based tablets in the enterprise than there is for the Apple (AAPL) iPad. In fact, Forrester found that 36% of workers surveyed said they wanted to use a Windows-based tablet at work, compared to 26% who wanted an iPad and 12% who wanted an Android tablet. This suggests that there’s a significant potential market for the Surface Pro as a workplace computer and that Microsoft could have a big potential opening to get users hooked on both Windows 8 and Windows-based tablets in the near future. The prospects for Windows smartphones aren’t as bright, however, as the survey found that only 10% of workers surveyed wanted a Windows Phone device for their next work smartphone, versus 33% who wanted an iPhone and 22% who wanted an Android phone.
Survey shows strong demand for Windows tablets in the workplace
Published Feb 7th, 2013 5:43PM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
