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Nokia accounts for 88% of all Windows Phone handsets in use

Published Sep 25th, 2013 3:15PM EDT
Windows Phone Market Share Nokia

New research confirms what we’ve known for a while now: Nokia is really the only company putting effort into developing and marketing Windows Phone devices. AdDuplex, a cross-promotion network that tracks usage on Windows Phone devices, has found that Nokia handsets account for 88% of all Windows Phone devices in use as well as 9 out of the top 10 most used Windows Phone devices. Nokia’s budget Lumia 520 is the most used Windows Phone device with a 21.3% share, followed by the high-end Lumia 920 at 9.3% and the Lumia 620 at 9.1%. The only non-Nokia device to crack the top 10 for Windows Phone usage was the HTC 8X, which had just a 3.2% share. From this perspective, it’s easy to see why Microsoft was so eager to buy Nokia’s handset division: If it’s going to be the only major supporter of the Windows Phone platform, it might as well work directly with Microsoft’s own software engineers.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.