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Microsoft to launch Windows 8 alongside monster $1.5-$1.8 billion marketing blitz

Updated Dec 19th, 2018 8:38PM EST

Microsoft (MSFT) knows how important Windows 8 is to the future of the company — especially as it reportedly prepares for a major transition — and the company is apparently ready to put its money where its mouth is. With the launch of Microsoft’s next-generation PC and tablet operating system just two weeks away, Forbes is now reporting that the Redmond, Washington-based company plans to spend between $1.5 billion and $1.8 billion to market the new platform, according to estimates. “The marketing effort is on a scale you don’t see outside presidential elections,” Enderle Group analyst Rob Enderle told the magazine. Microsoft’s Windows 8 OS launches on October 26th alongside the new Surface tablet.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.