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Microsoft to launch Windows 8 alongside monster $1.5-$1.8 billion marketing blitz

Zach Epstein
October 12th, 2012 at 2:43 PM

Microsoft (MSFT) knows how important Windows 8 is to the future of the company — especially as it reportedly prepares for a major transition — and the company is apparently ready to put its money where its mouth is. With the launch of Microsoft’s next-generation PC and tablet operating system just two weeks away, Forbes is now reporting that the Redmond, Washington-based company plans to spend between $1.5 billion and $1.8 billion to market the new platform, according to estimates. “The marketing effort is on a scale you don’t see outside presidential elections,” Enderle Group analyst Rob Enderle told the magazine. Microsoft’s Windows 8 OS launches on October 26th alongside the new Surface tablet.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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