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Welcome Back, Google Gphone Rumors

Updated Dec 19th, 2018 6:01PM EST

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While the image above is a design originally conceived for Samsung, it represents the work of San Fransisco-based product design and development firm Ammunition Design Group. Why should you care? Well beyond the fact that their site is packed full of amazing designs done for huge companies including Panasonic, Dell, Nike, HP, Wells Fargo, Microsoft and more; Ammunition may be the team helping make the much-rumored Google Gphone a reality. Last year there was plenty of buzz surrounding the possibility of a Google-baranded handset, however most of it was squashed shortly after the announcement of Android. Even still, at no point did Google really deny the claim that it was working on its own handset. As of today, consider those rumors back in full force as Techcrunch reports state that a Gphone is most likely in the works. The article cites two main reasons for the claim:

  1. Hollywood Reporter Dan Cox’s recent piece stating, “The trio of Google execs also used the opportunity to talk about the inroads the company is making with its own branded mobile phone as a replacement for the iPhone,” after an interview with Google’s top execs Brin, Page and Schmidt.
  2. “A good source” that swears Ammunition is currently designing a “seriously beautiful” Gphone for Google.

If the rumors are true, this will definitely have a huge impact on the handset market as we know it. A few big handset manufacturers have run the game for quite a while now and Google could be the second “newcomer” to hit the market in just a few years and make a huge dent in the business.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.