Verizon Wireless brass continue to drop hints that the advent of the carrier’s 4G LTE network will foster a change to the structure of its data plans. Speaking with Bloomberg, Verizon Wireless CFO, John Killian stated that, “We [Verizon Wireless] will probably need to change the design of our pricing where it will not be totally unlimited, flat rate”. Killian’s comment suggests that Big Red will adopt AT&T-like pricing, with tiered plans, for the customer’s convenience; the unlimited data plan will be removed from the pricing model. Anyone’s enthusiasm for LTE a bit dampened by this comment, or did you already assume that tiered pricing was inevitable?
Verizon Wireless to drop unlimited data plan, offer tiered pricing for LTE?
Updated Dec 19th, 2018 6:40PM EST
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