Okay, lets see if we’ve got this straight. It is okay to build an entire ad campaign that has the lone purpose of undermining a specific rivals 3G network, but when a third company says it has, “America’s most dependable 3G network” it offends your delicate constitution? Verizon Wireless has “suggested” to advertising watchdog, The National Advertising Division of the Council of Better Business Bureaus, that Sprint’s advertisement slogan, and claims of dependability, should be challenged in court — Verizon is citing the results of a specific Nielsen Co. test showing Verizon had fewer dropped/blocked calls. For some odd reason the Bureau has obliged Verizon’s wishes and asked Sprint to stop airing the ads in question. Sprint has stated that it believes more than one set of test results should be examined to rule out various factors and will file an appeal with the National Advertising Review Board. We’re glad to see three of the major U.S. carriers are spending their money in court instead of on their networks.
[Via Engadget]
