There’s no question that the adoption rate for Windows 8 is much slower than Microsoft had expected. Some manufacturers are even sticking with Windows 7 as their primary operating system for new machines. In an interview with ZDNet, Toshiba’s business-to-business product marketing manager Cindy Zwerling said that “Windows 7 is clearly the enterprise operating system at this time.” Although some businesses that have transitioned to Windows 8 tablets, Windows 7 machines still make up 99% of Toshiba’s business sales. Zwerling pointed out that migrating an entire business to a new operating system is a “huge undertaking,” and most organizations feel like they just made the switch to Windows 7. Toshiba will continue to sell the most up-to-date PCs for regular consumers, but the electronics conglomerate does not see any corporate demand for Windows 8 so far.
Windows 7 still makes up 99% of Toshiba’s enterprise sales
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