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Tim Cook trashes the Surface Book and Microsoft should feel flattered

Published Nov 11th, 2015 11:45PM EST
Tim Cook Surface Book Confused
Image: Microsoft

So it looks like Apple CEO Tim Cook is not a fan of Microsoft’s new Surface Book. The Verge brings us word that Cook this week called out the Surface Book by name and actually said it was a “deluded” product that doesn’t know what it wants to be.

RELATED: Tim Cook: ‘Why would you buy a PC anymore?’

“It’s a product that tries too hard to do too much,” Cook said of Microsoft’s “ultimate laptop.” “It’s trying to be a tablet and a notebook and it really succeeds at being neither. It’s sort of deluded.”

This is particularly ironic since Apple has just released its own device that also seems like it’s trying to be both a tablet and a laptop. In fact, early reviewers have said that they aren’t quite sure how to categorize the iPad Pro because it seems to straddle between being a laptop and being a tablet.

Apple, of course, will insist that the iPad Pro is completely different and that it would never consider building an OS X laptop with a detachable touch display… except we already know that Apple actually has done quite a bit of work on such a device and has even been awarded a patent for it.

This whole thing is reminiscent of Steve Jobs saying that no one would buy big phones back when the iPhone still featured a tiny display of just 3.5 inches. In other words, it’s very likely that Cook and Apple are publicly bashing the Surface Book because they think it’s doing something right. In this respect, getting trashed by Apple is the ultimate form of flattery for Microsoft.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.