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Sprint's CEO thinks there will be a Pre shortage, decides not to take advantage

And so it begins. Not even 24 hours after the Palm Pre announcement, Sprint CEO Dan Hesse assumed the roll of Buzz Killington when he explained Sprint’s lack of high-visibility Pre advertising to investors. According to Hesse, Sprint “didn’t intend to advertise [the Pre] heavily early on because we think we are going to have shortages for a while” and that it “won’t be able to keep up with demand for the device in the early period of time.” Okay, so let’s get this straight. Sprint didn’t heavily advertise the Palm Pre — the handset that is supposed to turn things around for the company — because Hesse & Co. are afraid of pissing people off if they might have to wait a few weeks for their phones to arrive? Hesse, buddy, shortages can often be an amazing way to pique the general public’s interest. It worked with the first iPhone, it worked with the Storm and it sure as hell worked with the Wii. It won’t work for the Pre however, if no one knows the handset exists. Ugh.