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Sprint tears apart rivals’ shared capped data plans in new ad [video]

Updated Dec 19th, 2018 8:34PM EST

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Sprint (S) clearly thinks that it’s got a winner on its hands with its unlimited smartphone data plans. And more importantly, it thinks that AT&T’s (T) and Verizon’s (VZ) embrace of shared capped data plans is going to drive wireless users into its arms, as demonstrated by a new ad showing a family sitting around a table and figuring out how they’ll avoid going broke from data overage fees on their family smartphone plan. The highlight of the ad comes when the beleagured father rips away his daughter’s smartphone and tells her to stop “liking” so many things on Facebook (FB). The full video is posted below.

(Via 9to5Mac)

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.