Sprint’s costly $15.5 billion gamble on Apple’s iPhone won’t pay off until 2015, according to CEO Dan Hesse. At that time, however, the iPhone will be “quite profitable,” and the company is “very happy” with the deal despite conflicting reports, AllThingsD said. Hesse sees the iPhone as a long-term investment that will slow subscriber defections and attract new customers. “We believe in the long term,” the CEO said. “And over time we will make more money on iPhone customers than we will on other customers.” Sprint sold 1.5 million iPhones in the first quarter of 2012, and while the number doesn’t approach AT&T or Verizon’s sales, 44% of Sprint’s iPhone sales were made to new customers.
Sprint won't turn a profit on the iPhone until 2015
Updated Dec 19th, 2018 8:25PM EST
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Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.
